Reiman Media Group has been folded into RDA corporate structure… and ratebase for the flagship magazine will be cut by 20 percent.
By jason - up to 2007 (archived) • Jul 2nd, 2007 • Category: News for Creatives (archives)..And ratebase for the flagship Magazine will be cut by 20 percent.
“There have been some early, sweeping changes at Reader’s Digest Association (RDA) in the last seven months since Mary Berner took over as president and CEO following the sudden $2.4 billion acquisition of the company by an investment group led by Ripplewood Holdings. The company has seemingly capped its troubled integration of the Reiman Media Group by eliminating it altogether and absorbing it into several corporate divisions. As a result, Reiman president Barbara Newton will leave the company. RDA has also just cut its flagship magazine’s ratebase by 20 percent, reducing it to 8 million from 10 million.”
Reported to you by FolioMagazine
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