How to Build the ‘Brand Called You’ in an Online Era
By jason - up to 2007 (archived) • Jul 11th, 2007 • Category: Loose Ends, News for Creatives (archives)From Advertising Age:
“In Tom Peters’ Fast Company article “The Brand Called You,” we were given a glimpse into the new world of work where success and advancement are directly proportional to the strength and consistency of your personal brand.
The concept of Me Inc. is not new; after all, Mr. Peters’ prophetic article was published a decade ago. What is new is the way you build your personal brand in the new millennium. To achieve the highest level of professional success and fulfillment today, you must augment your real-world brand-building activities with online personal branding.”
Here are five tips for making that happen:
1. Be virtually visible
2. Determine your GQ (google quotient)
3. know yourself to grow your brand.
4. Build your brand by bits and bytes.
5. Be constant
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