New Buzz word: ‘Avartarsment’
By jason - up to 2007 (archived) • Jul 11th, 2007 • Category: Loose Ends, News for Creatives (archives)Marketing has really melded into true “Vitural Reality.” From Adrants:
“Leaping into the virtual world with guns a-blazing, and perhaps dissatisfied with slaughtering just Spanish on its quest for incoherence, Taco Bell partners with Gizmoz and MTV to launch a “virtual casting call.” Future digital celebrities will have the pleasure of appearing on a late night commercial in the MTV Video Music Awards.
Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it better as the munchies.) The ad, or “avatarsment,” will debut during the VMAs on September 9.
Audition for the spot by uploading your digital photo onto tacobell.com between July 9 and 22. Gizmoz will then bake your head onto a personalized body. After that, you’ve got 15 seconds to lip-sync your audition into a mic. Entries will be judged on personality, appeal and self-expression.”
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