$81 million spent on Branding Frito Lay – Seen as a Loss
By jason - up to 2007 (archived) • Jul 31st, 2007 • Category: Loose Ends, News for Creatives (archives)“Frito-Lay, reshuffling agency assignments on some of its largest brands, has shifted creative duties on its Lays and Cheetos brands, both previously handled by BBDO, to Element 79 and Goodby, Silverstein & Partners, respectively. Frito-Lay spent a total of $81 million on the two brands last year. All three shops are part of Omnicom Group….
Frito-Lay spent $68.3 million on Lays last year, according to Ad Age’s Megabrands report, while Cheetos received $12.8 million in spending.
Goodby’s win of Cheetos adds to its existing work on Doritos. And Element 79’s Lays win complements its existing Frito-Lay portfolio of Tostitos and Fritos.”
– From AdAge
Can you imagine spending that much money and then feeling like it wasn’t succesful? Ouch!
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