Everyone’s Going Green
By jason - up to 2007 (archived) • Aug 6th, 2007 • Category: Loose Ends“Elle and Vanity Fair produced their second annual green issues in May, but the titles produced different results. Elle’s green issue outperformed the one in 2006, which was the worst seller of last year’s first half. Ad pages for this year’s issue were up 22 percent from 2006, while the magazine increased its newsstand sale by double digits. The Hachette Filipacchi Media monthly will produce another green-themed issue next year, with Laurie David guest editing for the third year in a row. Also, its Living section will dedicate a small column to green in every issue beginning next year.”
From Women’s Wear Daily
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