Integrating the Web, Chain Stores, and College Students
By jason - up to 2007 (archived) • Aug 10th, 2007 • Category: Loose Ends, News for Creatives (archives)“Specifically, American giant Wal-Mart is attempting to tap into the hugely popular Facebook vein by tempting the service’s student users towards its expansive product line.
Arkansas-based Wal-Mart Stores Inc. is to launch the new ‘Roommate Style Match’ group via Facebook’s official network, which will allow interested users to design their preferred dorm room layout, reports Reuters. The interactive application is intended to attract the many millions of Facebook’s users that occupy the college/student age bracket as the hotly contested ‘back-to-school’ retail dollar shifts into view.”
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