‘Green’ Tech Shops Have a Way to Go
By jason - up to 2007 (archived) • Aug 13th, 2007 • Category: Loose Ends, News for Creatives (archives)“The extremely air-conditioned computer farms known as data centers are the gas-guzzling jalopies of the technology world. Some require 40 or 50 times more power than comparably sized office space. So with energy costs high and environmental friendliness making for good public relations, more tech companies are touting ways they are “greening” data centers, which serve up Web pages, swap Internet traffic, and process and store business information.
But it’s a lot easier to put out a news release than to build a data center with a significantly smaller environmental footprint. Even as efficiency improvements are reducing the energy gulped by many kinds of hardware, the industry’s overall electricity consumption could double from 2006 to 2011 as demand grows.”
Read more here at WiredNews
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