ABC Reports Highs and Lows in Newsstand Sales in First Half of 2007
By jason - up to 2007 (archived) • Aug 16th, 2007 • Category: News for Creatives (archives)FROM FOLIOMAG:
Here’s a list of the industry’s overall largest gainers and decliners in consumer magazines:
Top 10 Gainers
Name, Percentage Increase, Single Copy Sales 6 months ending 06/30/07, Single Copy Sales 6 months ending 06/30/06
Newsmax 697.3 percent, 27,220, 3,414
Riviera – San Diego 88.9 percent, 102, 54
Education Week 88.6 percent, 83, 44
Bassmaster 63.6 percent, 6,721, 4,109
Handy (Handyman Club of America) 62.6 percent, 3,858, 2,373
Women’s Health 52.1 percent, 275,284, 181,008
Tampa Bay Illustrated 49.8 percent, 638, 426
Sailing World 42.7 percent, 4,551, 3,189
Yankee 39.0 percent, 30,503, 21, 938
Islands 36.8 percent, 27,044, 19,772
Magazines that narrowly missed being in the Top 10 include:
Better Homes and Gardens 35.5 percent, 242,833, 179,167
Fast Company 35.0 percent, 24,332, 18,030
Inc. 34.3 percent, 17,463, 13,007
Body + Soul 30.8 percent, 55,302, 42,276
Top 10 Decliners
Name, Percentage Decrease, Single Copy Sales 6 months ending 06/30/07, Single Copy Sales 6 months ending 06/30/06
Conceive Magazine -87.5 percent, 1,800, 14,444
Child -80.5 percent, 1,583, 8,116
Diabetes Self-Management -77.5 percent, 1,350, 6,001
Horticulture -72.0 percent, 4,576, 16,320
Gardening How-To -67.0 percent, 527, 1,598
Hamptons Magazine -59.3 percent, 310, 762
National Speed Sport News -57.7 percent, 4,311, 10,198
GIANT -52.8 percent, 12,740, 26,986
Stock Car Racing -52.4 percent, 2,570, 5,399
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