Hearst Launches ‘Mobile-Dot’ Sites For Harper’s, Marie Claire
By jason - up to 2007 (archived) • Aug 23rd, 2007 • Category: News for Creatives (archives)FolioMag reports:
“Pushing ahead with its comparatively aggressive digital strategy, Hearst this week announced a pair of mobile site launches—m.bazaar.com (Harper’s Bazaar) and m.marieclaire.com (Marie Claire)—bringing the current number of sites within Hearst’s existing mobile portfolio to nine. (Cosmo, CosmoGirl, Esquire, Good Housekeeping, House Beautiful, Seventeen and Redbook have all been given the “m.” treatment.) According to a Hearst rep, there are “no other mobile sites on the horizon.”
In terms of strategy, Hearst has made a number of acquisitions and strategic Web launches beyond site relaunches of their own print brands. Since January, the company has acquired teen site eCrush, men’s online network UGO and social shopping site Kaboodle. Hearst also launched a beta version of The Daily Green, a consumer guide to the green revolution, in April. The non-beta launch is still over two months away. “
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