New Balance JumpStart – Athleticism gets an upbeat kick
By jason - up to 2007 (archived) • Aug 23rd, 2007 • Category: News for Creatives (archives)“Positivity reigns supreme on a colorful new site promoting New Balance’s NB Zip product line. Executed by agency Almighty, the site transfers NB’s “Energy in, Energy Out” commercial message into an interactive experience whose spokesman is a porcupine named JD, a character who is at the center of a web-exclusive spot that circulated on portals including Yahoo, ESPN, AOL, Facebook and Fox Sports. “It’s about this [injured] porcupine who was revived by the technology in the Zip shoe, and how excited he is now in spreading the positive energy,” Almighty ACD/art director Chad Portas explains.”
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