Survey: Television habits are on the decline (Social Distractions?)
By jason - up to 2007 (archived) • Aug 23rd, 2007 • Category: Loose Ends, News for Creatives (archives)Monsters and Critics reports some interesting tidbits:
“It may come as no surprise to learn that Web 2.0 sites such as Facebook and MySpace are causing more and more people to spend huge chunks of free time online, but what of the poor, long-serving television set that’s gathering dust in the corner amid all these Internet-fuelled social distractions?
According to an IBM survey examining consumer behaviour, the amount of time we presently spend hunched before our keyboards and monitors is now comparable to the time we spend watching the olde goggle box. More pointedly, where online motivation is concerned, the massive popularity boost recently associated with social networking Web sites is considered to be one of the driving reasons why the pull of the ever-faithful TV continues to decline.”
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