Yahoo to Buy Behavioral Ad Network
By jason - up to 2007 (archived) • Sep 5th, 2007 • Category: Loose Ends, News for Creatives (archives)“Yahoo said Tuesday that it would buy BlueLithium, an advertising network that specializes in targeting ads to users based on what Web sites they have visited, for $300 million.
The deal will build on Yahoo’s growing efforts to become a broker and seller of ads across the Web. The company began those efforts with deals to sell ads on the Web sites of a consortium of newspapers, as well as on eBay and Comcast.net. It followed with the acquisition of Right Media, an auction marketplace, where publishers sell advertising space in real time.”
From New York Times
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