Photog Groups: Getty’s $49 Prices Will Hurt Entire Industry
By jason - up to 2007 (archived) • Sep 12th, 2007 • Category: Loose Ends, News for Creatives (archives), Photography“Lines are being drawn in the online pricing battle of 2007.
On one side: Getty Images, which just introduced a pricing plan that makes almost any Getty photograph available for almost any online use for the flat price of $49, drastically less than Getty’s competitors.
On the other side: Trade associations representing photographers, who say Getty’s severe price cuts not only mean lower royalties for Getty contributors, but will have a ripple effect on the entire industry.
It’s not the first time Getty has faced opposition over a new licensing model, and Getty has a history of winning these battles (the classic example being the company’s introduction of royalty-free stock). Getty is betting that its contributors won’t jump ship over the price cuts, and that customers will license larger volumes of images at low prices.
The trade associations aren’t convinced.”
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