wise elephant, making it happen

Inside the Green Studio: Being eco-conscious can also be good business.

By Megan • Sep 19th, 2007 • Category: News for Creatives (archives)

Pop Photo reports:
“While California and its governor, Arnold Schwarzenegger, have taken a lead on a variety of environmental issues, within the state it is the San Francisco Bay Area that is at the forefront of the green movement. So it’s no wonder the region is also home to a new group of eco-conscious photographers who have reshaped their businesses in an effort to create what might be called environmentally sustainable art. As public support of green practices grows, so has the marketing power of these photographers.

In that regard, green photographers and other green businesses in the Bay Area have an advantage over their like-minded counterparts in other places. The Bay Area Green Business Program is a multicounty partnership that offers guidelines to local businesses, then inspects and certifies that they follow environmentally safe practices.”

Megan is a creative producer at Wise Elephant.
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