Websites with the X-factor
By Megan • Nov 7th, 2007 • Category: News for Creatives (archives)Rebecca Armstrong reports for Independent:
“It’s a talent show like no other. Bright young things from all over the world are squaring up against each other to win the public’s votes, international acclaim and even untold riches. But this contest doesn’t involve Simon Cowell, and the hopefuls aren’t relying on their singing skills to see them through. Instead, it’s a showdown between the best new software on the web – think WWW Factor – and it lets internet users get a sneak peek at what could soon be shaping our lives.
The CoolSW (”Cool Software”) website, which went live last month, lets the public nominate and rank exciting software and fresh hi-tech ideas, and it gives developers a chance to show their wares. Just like Wikipedia, CoolSW is tapping into the Web 2.0 phenomenon of people power, where the collective judgement of web users is king. But the people behind CoolSW aren’t cyber hippies out to promote software sharing for the good of the internet – they’re part of Intel’s software outreach group and, according to director, Steve Santamaria, their aim is to try to find “the next Google “.”
Megan is a creative producer at Wise Elephant.
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