In a New Merger, Evidence of How Much the Gaming World Has Changed
By Megan • Dec 5th, 2007 • Category: News for Creatives (archives) Seth Schiesel reports for the New York Times:
“How times change, and for the better. Sunday’s multibillion-dollar mega-merger between Activision and the games unit of Vivendi was perhaps the most compelling reflection yet of how swiftly video games have evolved in the last few years, not just as a business but also as a force on the global cultural and artistic landscape.
That is because the tail wagging the dog in this deal is the Vivendi subsidiary Blizzard Entertainment, one of the best-known game studios and the creator of World of Warcraft, the paradigm-busting online game that now has more than nine million paying subscribers worldwide. In terms of the studio’s importance to the deal, all you really need to know is that Blizzard, based in Irvine, Calif., is getting its name on the door of the new company — Activision Blizzard — while the erstwhile parent, Vivendi, is not. (Vivendi will, however, own a majority of the new company.)”
Megan is a creative producer at Wise Elephant.
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