Super Bowl XLII: The Ultimate Shoot-out
By Megan • Jan 22nd, 2008 • Category: News for Creatives (archives)Peter Kolonia reports for Pop Photo:
“At the big game, it’s photographer versus photographer. And every split second counts.
As the opening kickoff of Super Bowl XLII spirals over the University of Phoenix stadium on Sunday, February 3, you might think the most exciting action is exclusively on the gridiron.
Not for photographers.
Just off-field, sports shooters and their assistants will dash upfield and down following the plays. Runners will rapidly ferry memory cards from sideline DSLRs to the nearby media trailers. There, images will be transmitted almost instantaneously to the home offices of the Associated Press, Getty Images, Reuters, Sports Illustrated, and other news organizations.
The goal: To be the first and fastest to deliver images of the game to their print- and web-based clients — and the world. This intense off-field action carries with it potential rewards just as significant as those of the big game itself.”
Megan is a creative producer at Wise Elephant.
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