Simon Harsent for Levis
By Caesar Lima • Feb 6th, 2008 • Category: Gigs & Covers
What happens when you love decorating your body with tattoo art – but run out of space? The answer appears to be laser art etching as offered by Levi’s in Japan. Take your design onto denim and customize your favourite threads with your favourite marks. Shot by renowned portraitist Simon Harsent (who is known to be no stranger to the inky needle himself) the understated shots capture the cult world of tattoo design and originality of Levi’s denim combined.
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- Levi Strauss Japan K.K.
- Advertising Agency: BBH, Tokyo, Japan
- Agency website: http:// www.bartleboglehegarty.com
- Executive Creative Director: Steve Elrick
- Creative Director: Graham Kelly
- Art Director: Yohey Adachi
- Copywriter: Graham Kelly, Satoko Takada
- Designer: Seiya Yamada
- Photographer: Simon Harsent
- via pixelpasta
Caesar Lima is a LA based photographer and his fresh imagery keeps us guessing as to what innovations he will create next. The merging of photography and computers is what gives Caesar's work an edge. Although the line that is drawn between these two mediums is unclear, obscured in his work, he likes it that way.
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