Apple fights back with Aperture 2
By Megan • Feb 13th, 2008 • Category: News for Creatives (archives), PhotographyStephen Shankland reports for CNet News:
“After pioneering a high-end photography software niche, then losing ground to Adobe Systems’ Photoshop Lightroom, Apple on Tuesday counterattacked with Aperture 2.0.
The software, like Adobe’s Lightroom, is aimed at enthusiasts and professionals who need to edit and catalog “raw” images, the unprocessed data from higher-end cameras’ image sensors; raw files preserve more detail than JPEGs but require time and specialized software that can deal with the profusion of different proprietary raw formats.
Aperture 2.0 has a new raw image-processing engine and streamlined work flow, and the first new feature Apple touts is better speed, one of the common knocks against it, compared with its rival.”
Megan is a creative producer at Wise Elephant.
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