GoGo Images Fills Gap for Multi-Cultural Stock Photography
By Ryan • Mar 5th, 2008 • Category: News for Creatives (archives), Photography“SEATTLE–(BUSINESS WIRE)–GoGo Images, www.gogoimages.com, a stock photography agency, has opened the doors to the first specialty store of multi-cultural stock imagery depicting the accomplishments of Latin, Asian, Indian, Black, Middle Eastern, and LGBT population segments, to meet a multi-million image gap for use in marketing and publishing.
“65% of the world’s Gross Domestic Product is produced by people who are seen in 5% of the world’s existing commercial stock images,” said Joe Barrett, GoGo Images CEO. “40% of the world’s purchasing power is in the hands of people who are seen in 5% of the world’s commercial stock images. GoGo Images was founded to close this gap.”
Mirroring the marketing segmentation strategy of leading specialty retailers such as Sephora within the cosmetics industry, the GoGo Images boutique offers advertisers, marketers, and publishers a well-merchandized mix of premium multi-cultural stock photography, deliberately absent of other content categories. “Professional users are tired of pawing through millions of image SKUs in the leading stock photography mega stores to uncover the few hidden gems or the politically correct ‘United Colors of Benetton’ images,” said Jennifer Hurshell, Chief Creative Officer. “They’re under huge time pressure to find relevant content that can help sell their products and services to multiple target audiences in multiple regions, and actually pushed us to open a one-stop shop.”
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