Q: Blogs? Social Networks? What?
By Wise Elephant • Mar 26th, 2008 • Category: Ask the Wise ElephantA: In general, Web 2.0 (and our Web 2+ philosophy) is a shift towards using online-based tools to serve purposes rather than driving traffic to static websites. A blog isn’t a “site” it’s a web-based tool to communicate. A social network is similar, it’s a tool that connects you with your selected group and or makes you “findable”.
With a Blog, a user has a web-tool-property, something they can change on the fly without any heavy initial investment, allowing them the freedom to add-on parts and go with the flow as technology changes. Plus since they are a pure mix of words, images, and links, search engines love them, which helps raise your profile.
The internet currently houses three parallel usages for creative professionals:
1. Web sites, “sales brochures” based on analog “pages”
2. Webblogs (blogs) regularly updated broadcast tools
3. Networks like LinkedIn or Facebook: actively updated status generators (what is happening with you as current as you want it to be)
And the “problem” for marketing your work is that different folks choose all or one or some of the above to use, to find, and learn about potential contacts/vendors. So, as online technologies continue to morph, we need to cover all the bases and keep moving from point 1 to points 2 and 3.
Wise Elephant is wise. Wise Elephant has been providing marketing services for creative professionals since 2003.
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