Inside the Box
By Megan • Mar 27th, 2008 • Category: News for Creatives (archives)“The new digital art fair installs works in freight containers around Chelsea.
Inside a long rectangular metal room, a video scrolls through scenes of a dark, shrouded wilderness while the soundtrack relays the chirps and squeaks of circling bats. The piece is so serene and mesmerizing it could easily lull the viewer into forgetting where they are: inside an appropriated freight container on the corner of 24th Street and 8th Avenue in New York City. This video installment is part of the latest incarnation of the Digital and Video Arts Fair (DiVA), aptly named “The Streets.” In a global attempt to raise awareness for this relatively young art form, galleries from New York and around the world — including Germany, Lithuania, and China — display digital and video artwork, in this case inside nine shipping containers on the streets of West Chelsea. From now until March 30th both gallery aficionados and regular folk alike can indulge in this uncommon art experience. DiVA adapted this method of exhibition from galleries in Europe, and the festival debuted the format two years ago in Miami, where the containers were set up in a “village,” or a large circle. After the success in Miami, DiVA brought the festival to the New York financial district last year, but “it wasn’t exactly our audience,” says Thierry Alet, the Director of Exhibitions.”
Megan is a creative producer at Wise Elephant.
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