When Is a Fashion Ad Not a Fashion Ad?
By Megan • Apr 10th, 2008 • Category: News for Creatives (archives)Kathy Horyn reports for The New York Times:
“ANY people look to fashion advertisements as eagerly as they do the layouts, and a perusal of the spring issues finds chalk-striped vamps at Dior, discoing Amazons at D&G, hipsters at Burberry and cloud-borne nymphs at Lanvin. Emerging from all this dreamy splendor, like an uninvited guest, her sharp elbows out, is the figure of Victoria Beckham.
Ms. Beckham, the former Spice Girl whose marriage to the soccer star David Beckham stirred the British press to the point of obsession until the couple moved to America, is not a conventionally beautiful woman, but, to judge by Juergen Teller’s pictures of her for Marc Jacobs’s ads, she is a good sport. Instead of looking like a glamorous celebrity, she has been rendered as an abstraction, a living doll. In the most disquieting image, we see only her bare, high-heeled legs flopping over the side of a shopping bag Mr. Jacobs had specially made to hold her.”
Megan is a creative producer at Wise Elephant.
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