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HP and DreamWorks unveil color display technology

By Megan • Apr 15th, 2008 • Category: News for Creatives (archives)

Erica Ogg reports for CNET News:

“Though CRT monitors have been made practically obsolete for consumers by the LCD industry, a few industries–photography/visual design/filmmaking–still cling to them for their nonpareil color quality.

Hewlett-Packard is trying to loosen their grip on those clunky desktop space-hoggers by offering a liquid crystal display for visual artist types that boasts the ability to show 1 billion colors for “one quarter” of the cost of other LCD monitors in this category.

At the National Association of Broadcasters show in Las Vegas on Monday, Todd Bradley, vice president of HP’s Personal Systems Group, announced that HP has teamed up with DreamWorks for a technology it calls DreamColor.”

Megan is a creative producer at Wise Elephant.
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