Update: Data Intelligence, Google Responds
By Jason Moriber • Jun 25th, 2008 • Category: Loose EndsJust yesterday I was asking what will Google do in response to the competition, et voila! Today they’ve announced “Ad Planner”. The obvious difference between the Google approach and the competition is Google provides the data to the user and let’s them dig through and decide how and when to let it inform the user’s ad-buying decisions. Google has always been a DIY effort, seeking the long-tail of revenues from so many users. The competition are seeking the bigger fish. If reports show that Google’s click-ad revenues are remaining flat (this one from Feb, 08) can this be the difference maker? Or, like most business these days, will the big fish really be the only fish worth catching, and those fish seek experienced assistance, not just a pile of data.
Jason Moriber is a veteran product/project/marketing manager, underground artist/musician, and online community developer, Jason expertly builds/produces/manages clients' projects, programs, and campaigns.
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