Data Intelligence, Google’s “lacks depth”
By Jason Moriber • Jun 30th, 2008 • Category: Creative DestructionMediaweek’s follow-up notes on the Google’s “ad planner” points out what we expected, that it’s geared for the small and mid-sized clients who have modest budgets and expect to do much of the work on their own.
“Even Nielsen execs acknowledge the possibilities Google could bring to Web measurement. ‘Perhaps there is some visibility they have,’ said Susan Hickey, chief marketing officer Nielsen Online. ‘A panel-based service is still not going to get everything on its radar. [The long tail] is not typically our sweet spot.’”
The agencies add people and experience to the equation, Google aims for total automation. Can automation be responsive to the current and future needs of them market? Yes, Google is a monster and will come up with something, but this seems to be an issue of “you get what you pay for” and paying a higher ticket price for better intelligence, will have its rewards.
Jason Moriber is a veteran product/project/marketing manager, underground artist/musician, and online community developer, Jason expertly builds/produces/manages clients' projects, programs, and campaigns.
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