Business’ post-modern era, Part 1 (thesis)
By Jason Moriber • Jul 15th, 2008 • Category: Insight & AnalysisThe architects will tell you all trends happen with them first, followed by the artists, then music, then the performing arts, then design, then the rest of the “types”. These trends stretch across decades, generations, longer, it matters by how you define the trends or how they define you.
Robert Venturi’s Complexity and Contradiction in Architecture was published in 1966, either marking the beginning of, or ushering in, the Post-modern era (as arts-academia tends to book-end it). Did it ever end? Ever since the cynical hubbub over labeling movements, pop culture labels generations instead of reactionary, chronological, trends (gen-x gen-y, etc.)
Looking around the social media/online marketing arena I hear Venturi’s rise-to-arms. Twitter barely works, but it’s growing exponentially. Social media guides discuss a new transparency while pointing out ways to manipulate the medium. The initial intent of a software is somewhat meaningless, it’s how it’s used that drives it’s eventual usage.
Post-modernism has reached business like the rodeo has come to town. I will now adjust my seatbelt.
Jason Moriber is a veteran product/project/marketing manager, underground artist/musician, and online community developer, Jason expertly builds/produces/manages clients' projects, programs, and campaigns.
Follow me on twitter http://twitter.com/jelefant
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