Sales leads = planting tree seeds
By Jason Moriber • Oct 8th, 2008 • Category: Strategy & PlanningIn my own routine I need reminders, mantras, stories that reinforce my marketing and sales plans, stories that I can share with peers. I use the story of tree seeds for guidance when it comes to planning our sales and marketing.
Some seeds will grow, some wont, and all at their own pace. Stay positive, keep objective, be ready.
Tree seeds are complicated pods, with built in “personal” traits that require a specific series of events to go correctly in order for them to become trees. These seeds require dormancy periods, times in warm weather, mushy soil, and maybe a frost or two. Some seeds sprout the first year, others take two to three years. Botanists have derived ways to speed up this process, but the methods merely try to replicate what nature intends for the seeds via stratification; warm, cold, wet, dry, etc. By attempting to stratify a greater number of seeds, they gain greater results. Still, each seeds has its own plan, its own way of feeling its way through the soil, there is nothing a botanist can do to change this (unless they genetically modify the seed, but that’s a different story).
The 3 key points:
- You need to plant as many seeds as possible, trees will sprout, but expect a small % to succeed, stay positive
- You can provide the top quality ceramic pot, best soil, daily water, but the seed will have its own built-in plan that it follows, outside of your coddling, keep objective
- Don’t take it personally, these seeds will grow when they are ready, you need be available to tend to them when they sprout, be ready
Jason Moriber is a veteran product/project/marketing manager, underground artist/musician, and online community developer, Jason expertly builds/produces/manages clients' projects, programs, and campaigns.
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