We need to find 10%
By Jason Moriber • Nov 6th, 2008 • Category: Strategy & PlanningThis is not a scientific statistical analysis, I’m using browsed numbers on lay-offs and some hard-earned wisdom.
Lay-offs by %:
- GM (white collar positions): 15%
- Gawker: 14%
- GlaxoSmithKline: 12%
- Mahalo: 10%
- Amex: 10%
- Gannett: 10%
- Rodale: 10%
- Time Mag: 6%
- Conde Nast: 5%
- Emmis Communications: 4%
- AVERAGE: 9.89%
Dow Industrials:
- From highest point last year -40%
- Worst one day drop -6.98%
Call it a correction, call it a fix, whatever, the deal is we should all consider cutting our costs/expenses by 10% (conservatively) or 20% (more aggressively). These cost-cuts can come from new innovations, greater efficiencies, and plain-old spending cuts.
Ideally we should seek innovative ways and greater efficiencies, but don’t give yourself a hard time if you have to make spending cuts, everybody else is, it’s the era we’re in and I’m hopeful we’ll produce our way out of this slump within the next year.
In the meantime keep your goals between 10% and 20% and see if it makes a difference. Focus on smaller things first, track the results, and see if it works.
Jason Moriber is a veteran product/project/marketing manager, underground artist/musician, and online community developer, Jason expertly builds/produces/manages clients' projects, programs, and campaigns.
Follow me on twitter http://twitter.com/jelefant
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