Q: Should I still do print mailers?
By Jason Moriber • Nov 12th, 2008 • Category: Ask the Wise ElephantA: Yes, print is still a viable solution for marketing to contacts. BUT make sure the piece has a “call to action” ideally pointing the recipient to a form where you can seek more information from them. As an example have the print piece point to your blog/site where you ask if you can add them to your email list, being able to keep in touch with them better.
Jason Moriber is a veteran product/project/marketing manager, underground artist/musician, and online community developer, Jason expertly builds/produces/manages clients' projects, programs, and campaigns.
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