wise elephant, making it happen

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Almost 50% of kids 6 – 11 go to a website because of a traditional ad http://5691gerg.com/?p=156

By Jason Moriber • Dec 22nd, 2008

Almost 50% of kids 6 – 11 go to a website because of a traditional ad



Rejuvenation is the key

By Jason Moriber • Dec 18th, 2008

I’ve not yet been to Tulip Noir, a new breakfast/lunch restaurant on Indy’s north-side (near Ocean World on 86th & Ditch), but seeing it there amidst the strip of half-empty storefronts made my day. Rejuvenation is the key to building the local economy here in my beloved IndianaCity. Yes, chains have their place, but a [...]



Q: Is your “active” marketing the same as “inbound” marketing?

By Jason Moriber • Dec 16th, 2008

A: It’s fairly similar. Each marketer will have their own key phrase to best describe what it is they do for you. In both of these cases the goals are the same, to gain the client new leads using an active marketing plan (blogs, social media, email). In some cases “inbound” focusses mainly on search [...]



when times are tough: photopreneur photopreneur post: Using Photography to Beat the Recession http://twurl.nl/0f42y5

By Jason Moriber • Dec 16th, 2008

When times are tough: from photopreneur: Using Photography to Beat the Recession http://twurl.nl/0f42y5



Lauri Lyons, David LaChappelle, in video

By Jason Moriber • Dec 16th, 2008

Lauri Lyons, David LaChappelle, in video



“I think companies should rethink every aspect of their marketing and ask why they are paying for advertising and could they build their own channel instead.”

By Jason Moriber • Dec 16th, 2008

“I think companies should rethink every aspect of their marketing and ask why they are paying for advertising and could they build their own channel instead.”



http://savepolaroid.com

By Jason Moriber • Dec 11th, 2008

http://savepolaroid.com (nuff said)



Q: I saw you updated your tag line to “Active Marketing for the New Economy”, what does that mean?

By Jason Moriber • Dec 10th, 2008

A: Thanks for your question. Consider a print & mail campaign, billboards, or static websites as “inactive marketing”. Inactive, in that they act like flip-through sales brochures. There is no interaction, no conversation.
“Active Marketing” includes tools & services such as a blogs, social media, and email campaigns that seek to spark interaction and conversation.
In our New Economy your client type [...]



New York Times Co. hired a real estate firm to obtain financing through a mortgage or sale-leaseback agreement

By Jason Moriber • Dec 10th, 2008

New York Times Co. hired a real estate firm to obtain financing through a mortgage or sale-leaseback agreement



Elmer Valentine, Owner of Rock Clubs (Whisky A Go Go), Dies at 85

By Jason Moriber • Dec 10th, 2008

Elmer Valentine, Owner of Rock Clubs (Whisky A Go Go), Dies at 85