wise elephant, making it happen

Author Archive

Costa Rica, Portrait by Michael Murphree Photography (image)

By amanda up to 2007 (archives) • Feb 21st, 2007

LINK
tags: michael, murphree, photography, new york, documentary, celebrity, editorial, entertainment



Direct Mail Stats; Women/Men

By amanda up to 2007 (archives) • Feb 21st, 2007

Media Post has a great bit of data today on Direct Mail habits:
“57 percent of women ages 35-64 prefer that companies they express interest in, send follow-up communication through direct mail pieces personalized to their needs, though 38 percent of men 35-49 prefer generic direct mail when being contacted by a company in which they [...]



Corporate Arts Funding Decreasing

By amanda up to 2007 (archives) • Feb 21st, 2007

Maybe it all started with Reagan and the NEA; the beginning of a “culture war” to define the arts as “hobby” and not a necessity to a healthy life. Once those cuts went down, way back then, the trickle down effect has been accumulating. It all starts with the arts; ideas, innovation, inspiration. We forget [...]



Follow-Up on YouTube Trouble

By amanda up to 2007 (archives) • Feb 21st, 2007

Following-up on our earlier post where we point out that when the founders of a company cash-in their sticks so soon it usually means trouble is afoot. Mashable notes today that YouTube’s deals with the big networks ain’t working out.



Integrated Advertising = Content

By amanda up to 2007 (archives) • Feb 20th, 2007

So, if the Magazines will be creating their own videos (moving images, audio slide shows) the image-making arena needs to find the money. Seems there is a gap/opportunity:
“With some exceptions, consumers do not want to watch content about your brand. But consumers will watch original programming that supports your brand, if it entertains. This may [...]



Magazines Will Trounce TV

By amanda up to 2007 (archives) • Feb 20th, 2007

“Whereas the YouTube paradigm is amateurs doing interesting things with cameras, the newspapers’ Web videos are professional journalists operating like amateurs in the best old-fashioned sense.”
Remember, these are the magazines/newspapers who used to hire you for editorial shoots, no their own reporters will be shooting the video. Where does that leave you. Pick up a [...]



Takes Money to Make Money

By amanda up to 2007 (archives) • Feb 20th, 2007

Is this old adage still true in this day and age of the go-it-alone creative? It’s been a bumpy few years for many in the industry as new technologies and demands for content continue to shift and sort themselves out. But sometimes a big-business story comes along that strikes a few notes of fear in [...]



A Friday Bug from Bosaiya Photography (image)

By amanda up to 2007 (archives) • Feb 16th, 2007

LINK
tags: bosaiya, photography, seattle, washington, angels, insects, fine art



On Holiday Until Tuesday…

By amanda up to 2007 (archives) • Feb 16th, 2007

…we’ll be back then. In the meantime…



Lip Trick by Brian Bailey Photography (image)

By amanda up to 2007 (archives) • Feb 15th, 2007

LINK
tags: brian, bailey, photography, colorado, nike, big giant, jason, bacon, rob, bacall