ClickZ reports: “Omniture to Acquire Site-Side Behavioral Targeting Firm Touch Clarity”
“The deal should help Omniture’s customers automate their site personalization efforts. Touch Clarity uses real-time predictive modeling, data mining and machine learning to track online customer actions, enabling sites to provide content and offers targeted to their demonstrated proclivities.“
Remember when  we called our clients to [...]

“Visa studies show that newly affluent consumers earning more than $125,000 per annum skew highest for online use, tend not to watch television and put a premium on user rewards.”
If it plays on a Blackberry, and it give you cash back, you’re in! From AdWeek

More news is becoming available about who were these 250 employees who were cut. It seems MTV cut from all levels for management as well as cut divisions down, if not altogether halted them. This feels like a purge in order to cut costs more than anything strategic. That said what’s interesting to us is [...]

Media Post reports this morning on the The AAF Media Investment Survey 2007 results, which solicits the responses for the survey from media executives. Some quick highlights, quoted:

87 percent of respondents believe that the pace and scope of innovation in the media landscape inspires creativity

73 percent of respondents said that up to 20 percent of [...]

“In the wake of a guerrilla marketing campaign that resulted in a Boston terrorism scare and a $2 million payout for damages, Cartoon Network chief Jim Samples on Friday tendered his resignation, effective immediately.”
As a figure in the public eye, the best thing to do in a crisis is either attend rehab or resign but [...]

“Offering free stuff as a marketing tactic is an accepted practice in most industries. However, in most cases, the party offering the free information or bait is actually interested in charging for it.
Free is one of the most powerful marketing words on the planet but, what makes free really free is trust. In order [...]

“No matter where you stand on the implementation of video ads, better performance metrics are needed to legitimize the format. In this video-saturated world, advertisers need motion to drive an ocean of traffic.
DoubleClick has customized its DART Motif ad platform to better track the performance of video ads, which should help convince advertisers that have [...]

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“Early this year, the U.S. Copyright Office introduced the proposal that certain works could have copyright protections removed if the author of a work could not be determined. ASMP’s primary complaint was that a great deal of photos and illustrations published online, unaccompanied by image credits, would be “orphaned.” “
Trade organizations like the American Society [...]