wise elephant, making it happen

Author Archive

FujiFilm Joins the Highline Project, New York City

By jason - up to 2007 (archived) • Jun 22nd, 2007

DcViews  reports:
“Fujifilm joins the Friends of the High Life with the Portrait Project. Supporters in front of a backdrop of the High Line are photographed by Joel Sternfeld, and each participant will receive a copy of his or her portrait, courtesy of Fujifilm. The High Line is a 1.45-mile-long elevated rail structure on Manhattan’s West [...]



Arthur Morris Photography (image)

By jason - up to 2007 (archived) • Jun 22nd, 2007

LINK 
tags: arthur morris, photography, indian lake estates, florida, birds, landscape, travel, animals



Revamping your Brand to a younger Demographic; Hyundai

By jason - up to 2007 (archived) • Jun 22nd, 2007

Clickz reports:
Having been out of the automotive limelight and tyring to shed the easily affordable mark,     “Hyundai worked with agency of record Goodby, Silverstein and Partners and mobile firm Enpocket to create a two-pronged campaign for mobile devices. In addition to running mobile banner ads and hosting a Hyundai Veracruz mobile Web site, the company [...]



Rodale Magazine Web Ad Revenue Jumps 90 Percent in First Quarter

By jason - up to 2007 (archived) • Jun 22nd, 2007

Reported from FolioMag.com
“After a major revamp in advertising and braning, Rodale’s magazine’s Web site ad revenue increased 90 percent for the quarter compared to 70 percent growth for the year 2006. Between January and April, the company acquired two million new customers through digital channels. Online revenues, including e-commerce sales to magazine customer, account for [...]



Gigs – Lara Rossignol shoots for Cutter & Buck Catalog

By jason - up to 2007 (archived) • Jun 21st, 2007

Artist: Lara Rossignol
Client: Cutter & Buck
When: Summer – Fall 2007
Ad Agency: In house
Art Director: Heather Calhoun
Notes: Represented by Jeff Berumen at True Represents

tags: lara, rossignol, photography, atlanta, georgia, advertising, portraits, music, fashion, kids, editorial, lifestyle



BBDO selected by Best Buy

By jason - up to 2007 (archived) • Jun 21st, 2007

From Brandweek:
“Best Buy said it has awarded its $170-200 million ad account to BBDO here following a review.  The Omnicom Group shop bested sibling GSD&M in Austin, Texas, and MDC Partners’ Crispin Porter + Bogusky in Miami (a client roster agency) in the final round.
Best Buy had previously handled most of its brand advertising [...]



Pepsi Girl by Art Dickinson Photography (image)

By jason - up to 2007 (archived) • Jun 21st, 2007

LINK
tags: art, dickinson, photography, corporate, people, places, products, commercial, industrial



Greasy Kid Stuff by Jessica Wolk Stanley Illustration (image)

By jason - up to 2007 (archived) • Jun 21st, 2007

LINK
tags: jessica, wolk, stanley, illustration, kids, magazines, portland, oregon, animals, comics, characters



Tips in Creating a Buzz

By jason - up to 2007 (archived) • Jun 21st, 2007

From the Messenging Times:
“1. Create real value. You can’t fake value. There are measuring sticks available to everyone. A service that truly makes someone’s life easier, a great bargain (value for money) or a product that saves lives or heightens the life experience and responds to emotional needs are all perceived as valuable to people. [...]



Battle of Sigma’s 300 mm f/2.8 Lenses

By jason - up to 2007 (archived) • Jun 21st, 2007

PopPhoto reports:
“Sigma has not one, but two 300mm f/2.8 lenses out there. Both are recent DG upgrades to existing lenses, meaning they’ve got coated optics to minimize flare and chromatic abberations on DSLRs. One’s a prime, and one’s a fixed aperture zoom — the only fixed aperture f/2.8 zoom that goes to 300mm, as far [...]