Brandweek Reports new Hot word in Foot Marketing: Probiotics
By jason - up to 2007 (archived) • Jun 12th, 2007Marketing ploys is and can be brutal and weird. AdFreak tell us :
“As if Dannon’s Activia advertising weren’t confounding enough, Brandweek reports that “the hottest word in food marketing is now probiotics”—a “beneficial bacterium that naturally aids the digestive system.” General Mills and Kraft are entering the fray with Optibalance (sounds like a debit card) [...]