From Advertising Age:
So what’s really new about the new niche marketing? It’s realizing that while our targets have to narrow, our definition of marketing communications has to broaden. Today, everything communicates what a brand stands for, all the time.
To harness the power of niche marketing to achieve your business objectives in the new economy, follow [...]

Artist: Laurie Rubin Photography
Client: Robinson May Co.
When: January 2007
Agency: Doner Detroit
Art Director: Chris Ward – Creative Director: Kim Dent
Notes: Creative brief – to show a multitude of coming spring fashions in a fun way. Had a huge cast of models from Chicago, and the wardrobe stylist was Wes Albrecht.

From PDNonline:
“For a few years now, stock photographers have fretted that their income from stock licensing has been going down. To find out if there’s a consistent pattern to these anecdotes, and to learn more about who’s earning what, and which agencies are delivering the best sales figures to their contributing photographers, PDN conducted its [...]

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tags: elizabeth, etienne, photography, california, stock, black and white, lifestyle, editorial

LINK
tags: marni horwitz, photography, brooklyn, documentary, czech republic, travel, nyc

TG Daily reports:
“Casio has unveiled the EX-Z1200 Exilim camera, the first from the company’s line of digital cameras to reach the 12-megapixel threshold.  Casio’s announcement comes just one day after Panasonic debuted a new digital camera with a resolution of over a dozen megapixels, the 12.2 MP Lumix DMC-FX100.”

From CNN International:
“Apple Inc. will start selling its iPhone on June 29, a debut that will test whether the company’s design success with Mac computers and iPod media players can carry over into mobile handsets.
The iPhone will cost $500 or $600, depending on the amount of memory included and will be sold through the online [...]

Artist: Michael Jones Illustration
Assignment: Create drawings to commemorate the success of the Volkswaren Touareg across a variety of landmark competitive venues
Client: Volkswagen of America and Crispin Porter+Bogusky
When: November 2006 to present
Art Director: Joe Miranda
Notes: Stickers to commemorate Touareg racing success

tags: richard tomlinson, illustration, new york, black, ink, oilstick,
Contact: tele (212)685-0552  Email: ctomlinsonny@Earthlink.net

“Next month, Corbis, an established but traditional seller of stock photos, will add its name to the list as part of an effort to attain profitability. Until now, the company has missed out as this “microstock” market blossomed, with networks growing to encompass thousands of photographers and buyers.”
From Cnet News