A: The middle shouldn’t be the default; it should be a choice, a hard one, and include a commitment to the long haul. Also, it’s not about waiting, you have to make a business there, not bring a business to there…

A: Social Media takes a lot time and consistency. Here are some identifiers I’ve witnessed: The Potter, The Apex, and The Hunger…

A: It’s fairly similar. Each marketer will have their own key phrase to best describe what it is they do for you. In both of these cases the goals are the same, to gain the client new leads using an active marketing plan (blogs, social media, email). In some cases “inbound” focusses mainly on search [...]

A: Thanks for your question. Consider a print & mail campaign, billboards, or static websites as “inactive marketing”. Inactive, in that they act like flip-through sales brochures. There is no interaction, no conversation.
“Active Marketing” includes tools & services such as a blogs, social media, and email campaigns that seek to spark interaction and conversation.
In our New Economy your client type [...]

A: This question is from Twitter (from @merredith), though I started on a similar Q/A before this more specific question was posted. The initial question was: In this economy, although I want to run a “good” business (healthy, wholesome, organic food market), should I reconsider and open a not-as-”good” business, a donut shop (high fat, [...]

A: This question comes from Twitter, from Dennis D. McDonald, a technology consultant. There is so much buzz about Twitter these days, about the best way to use it, who is using it, and why. Mainly what I see in this buzz are traditional PR and marketing rock-stars carving…

A: I think it all matters by the behaviour of the market/people/users. In my old-school way I think of networks/passwords as keys (like the keychain in Apple’s OS). I’ll assume most people like having a separate key for their car and a different one for their house. I therefore lean towards “aggregation” or a really [...]

A: We find that a typical art buyer (or contact who is responsible for looking at books) receives between 20 and 50 email promos a day, and thid number  is increasing. This is one of the biggest reasons we strongly suggest follow-up phone calls.

A: Yes, print is still a viable solution for marketing to contacts. BUT make sure the piece has a “call to action” ideally pointing the recipient to a form where you can seek more information from them. As an example have the print piece point to your blog/site where you ask if you can add [...]

A: Yes. The emails should be as specific about “something” as possible. It could be an announcement of a new series of images, or a new office, or a related news item you want to share, otherwise the recipient will see the email as a “promo” rather than as “useful” or “relevant”.