wise elephant, making it happen

Archive for the ‘Loose Ends’ Category

Dell to emulate Apple’s Marketing Playbook

By jason - up to 2007 (archived) • May 29th, 2007

Wired News reports:
“In an attempt to target consumers –- the fastest-growing segment of the computer industry — Dell is suddenly showing a keen interest in design and in retail stores: pages right out of Apple’s playbook.  Dell is in trouble in the consumer market. While Apple’s 30 percent growth far outpaces the 9 percent growth [...]



Monster Corporation focuses On-line

By jason - up to 2007 (archived) • May 23rd, 2007

From Marketing Shift:
“The parent company of MTV and Comedy Central sees the future, and it is online. According to MediaPost, Viacom wants to make half a billion dollars per year in online and download sales and ad revenue.
Viacom’s stable of properties, which includes iFilm, DreamWorks, Nickelodeon as well as the extensive music video library, are [...]



The Importance of Targeted Diversification

By amanda up to 2007 (archives) • May 21st, 2007

We often get the question(s) of whether an artist should chose to advertise in a source book (such as the Workbook), do a direct mail piece, or do email broadcasts (like with Wise Elephant). Our answer is typically “all of the above, wisely, and if your budget affords it.” We often point out the larger [...]



Revenue through E-media

By jason - up to 2007 (archived) • May 21st, 2007

Folio Magazine informs us:  “Strong e-media strategies not only stem the leakage of dollars from print products, they also bring in additional revenue at higher profit margins than their print counterparts, says Scott Peters, managing director for the Jordan, Edmiston Group. “The profit margins are much higher on these products when done right because they [...]



More Money into Marketing and Branding for Virgin

By jason - up to 2007 (archived) • May 18th, 2007

From Adage:
 
“Citing a dramatically changing environment and new needs, Virgin Atlantic Airways is putting its $7 million U.S. creative and media account into review, said a company spokeswoman yesterday.
“Commercial objectives require a new approach to strongly position our brand and service offerings in a competitive marketplace. We look forward to aggressively building on our current [...]



A Point-and-Shoot Camera That’s Quicker on the Shutter

By jason - up to 2007 (archived) • May 17th, 2007

NYTimes Camera report:
“Some pocket point-and-shoot cameras may skimp on extras, especially when compared with pricier models aimed at professionals, but Canon’s new PowerShot SD850 IS Digital Elph packs in quite a few features.
The new eight-megapixel SD850 IS includes optical image stabilization to help smooth out shaky situations, as well as technology that can keep [...]



Great Photo Printers

By jason - up to 2007 (archived) • May 16th, 2007

PCPhoto Mag helps narrowing down the guidelines to buying Photo Printers: “Choosing the best photo printer for your needs may mean choosing more than one printer. We’ve come a long way from the one-size-fits-all office inkjets—with specialty photo printers ranging from fast and portable mini-printers for quick proofs and 4×6s to pro-quality, large-format printers for [...]



Pictoral History of Gaming

By jason - up to 2007 (archived) • May 15th, 2007

From Wired.com:
“Forty years ago this month Ralph Baer — a German-born inventor who fled to America from fascist Germany — built and played the first home-video game. Called the “Brown Box” the proto-console was a nondescript unit powered by D-cells and wired to a black-and-white TV. “It’s obvious that no one could have foreseen what [...]



A take on “Defining Photography”

By jason - up to 2007 (archived) • May 11th, 2007

Read from EyesCoffee:
“Forget about digital age, Photoshop, etc….. Even in documentary picture, that seems to be more ‘real’ , there are ’selection’ made by the photographer. Who should be shown, and who should not be shown on the photo ? We can never find a ’selection’ that is neutral. Such ‘ selection’ may be made [...]



Photo Tip – National Geographic

By jason - up to 2007 (archived) • May 11th, 2007

Combine Blurring and Sharpness
“This technique combines a slow shutter speed (1/15 second or less), panning to follow the motion of your subject, and a short burst of fill flash added during the middle of your exposure. The result will freeze the action of your subject on a blurred background of color and motion.”
from National Geographic