Dell to emulate Apple’s Marketing Playbook
By jason - up to 2007 (archived) • May 29th, 2007Wired News reports:
“In an attempt to target consumers –- the fastest-growing segment of the computer industry — Dell is suddenly showing a keen interest in design and in retail stores: pages right out of Apple’s playbook. Dell is in trouble in the consumer market. While Apple’s 30 percent growth far outpaces the 9 percent growth [...]