wise elephant, making it happen

Archive for the ‘Loose Ends’ Category

“Natural Growth,” Still the best way to go

By jason - up to 2007 (archived) • Mar 30th, 2007

Folio Magazine reports that it seems magazine conglomerate takeovers are happening all the time. “As private equity continues to dominate the magazine industry, the priority is on identifying new acquisitions for a rapid revenue build-up, where a company can then be flipped in another three to five years.
Organic growth, however, remains an essential part of [...]



Whole Foods and Social Networking

By jason - up to 2007 (archived) • Mar 29th, 2007

Mashable.com informs us that: “Zaadz, a social network or people who “want to change the world” (think: organic foods, meditation, philosophy etc) is announcing today that it has taken investment from John Mackey, CEO of Whole Foods.
Mackey is supposedly an advocate of “conscious capitalism” and supports ethical businesses that respect the planet.
Zaadz is fostering [...]



“Eye Level Marketing”

By jason - up to 2007 (archived) • Mar 23rd, 2007

People have been walking advertisements since the industrial boom. Catch is, people would wear shirts, hats, hoodies, with bands, logos, brands, sports teams at their own will.
Adrants had recently informed us that some guy “At AdFreak brings our attention to a new frontier in employee uniforms – panel advertising! That’s right, a local grocer near [...]



Starbucks Markets new Label with a Beatle

By jason - up to 2007 (archived) • Mar 22nd, 2007

Found this to be very interesting news. From AdAge:
“Paul McCartney hasn’t just signed on to create an album for Starbucks — it appears he left Capitol Records after 43 years to do so.
The news that the former Beatle will be the premiere artist for Starbucks’ Hear Music Label has been one of the world’s worst-kept [...]



Some Poster-Ad’s shouldn’t be…… Posted

By jason - up to 2007 (archived) • Mar 13th, 2007

New Yorker’s, every morning, during the day and every night cannot but catch a glimpse of the annoying “Mike and Juliet in the morning” posters. “Make your mornings fun again,” is already assuming that New Yorker’s are having a bad morning, justifiable? That one is up to you. The Ringling Bros/Barnum & Bailey poster [...]



Day Lights Saving Time…

By jason - up to 2007 (archived) • Mar 8th, 2007

Q&A from NYTimes:
Q – Do I need to adjust my system clock manually?
A – “You can make manual adjustments, but if you use Windows XP, Service Pack 2 — or Mac OS X 10.3 and later — and keep your system current with all the latest updates, your computer has probably been fixed to reflect [...]



Filet O’ Fish; Mobile Marketing

By jason - up to 2007 (archived) • Feb 27th, 2007

Mcdonald’s is using a mobile marketing campaign for their Filet O’ Fish product, geared towards the Hispanic market. Research has found that the Hispanic market have less axcess to computers, rather the use of cell-phone is the most popular way to get connected to the internet.
Regardless if it’s a success, the notion that Mcdonald’s will [...]



Boston is a no go for Marketing…anything

By jason - up to 2007 (archived) • Feb 26th, 2007

“A month ago, the metro area went into a bomb-scare tizzy over a campaign for Aqua Teen Hunger Force*,”a cartoon on the Cartoon Network.  Now  Dr. Pepper had been involved in a coin-scavenger hunt that was taken place in 23 cities around the country. Boston had issued a halt  once they found out one of [...]



Europe Leading Creative Innovation?

By jason - up to 2007 (archived) • Jan 29th, 2007

Last week I had a handful of meetings where I was shown creative works (video, illustration, photography) by stateside folks and those by our friends across the Atlantic. My main response continues to be “the Europeans are kicking ass!” The Europeans sensibility has always had an enduring place in the creative arts, but the gap [...]



Trend Spotted (or Confirmed)

By jason - up to 2007 (archived) • Jan 10th, 2007

Recently Ad Week chose their agency of the year LINK. As useful and interesting as that is to creative professionals there were many nuggets of “read between the lines” info in the piece. For us most notably was a trend we’ve been seeing with agencies for a while and can also point to how this [...]